{"id":195,"date":"2021-02-17T11:09:21","date_gmt":"2021-02-17T14:09:21","guid":{"rendered":"https:\/\/cosmicwebmarketing.com\/?p=195"},"modified":"2023-03-28T20:08:52","modified_gmt":"2023-03-28T23:08:52","slug":"que-es-el-seo-local","status":"publish","type":"post","link":"https:\/\/cosmicwebmarketing.com\/es\/que-es-el-seo-local\/","title":{"rendered":"\u00bfQu\u00e9 es el SEO Local?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"195\" class=\"elementor elementor-195\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa6a4e elementor-section-height-min-height elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3aa6a4e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69aecbea\" data-id=\"69aecbea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26f859f2 elementor-widget elementor-widget-image\" data-id=\"26f859f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cosmicwebmarketing.com\/es\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"260\" height=\"300\" src=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2021\/02\/Asset-51-260x300.png\" class=\"attachment-medium size-medium wp-image-8\" alt=\"\" srcset=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2021\/02\/Asset-51-260x300.png 260w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2021\/02\/Asset-51.png 313w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ca18682\" data-id=\"4ca18682\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f10aee7 elementor-nav-menu__text-align-center mav2 elementor-widget-mobile__width-initial elementor-absolute elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"2f10aee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;layout&quot;:&quot;dropdown&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Alternar men\u00fa\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-2f10aee7\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-171\"><a href=\"https:\/\/cosmicwebmarketing.com\/es\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Home<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c36ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c36ae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09a53d5\" data-id=\"09a53d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0c2fb0 elementor-widget elementor-widget-heading\" data-id=\"e0c2fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el SEO Local?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437dcd5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"437dcd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3bd6f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3bd6f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63ea15d\" data-id=\"63ea15d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec54ec9 elementor-widget elementor-widget-text-editor\" data-id=\"ec54ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El SEO local permite <a href=\"https:\/\/cosmicwebmarketing.com.ar\/servicio-de-posicionamiento-seo\/\">posicionar una empresa en los motores de b\u00fasqueda<\/a> para que sea <strong>visible para los clientes potenciales cuando realizan b\u00fasquedas<\/strong> locales de los productos y servicios que vendes.<\/span><\/p><p><span style=\"font-weight: 400;\">Ofrece un <strong>enfoque de marketing en l\u00ednea muy espec\u00edfico<\/strong>: no es como abandonar folletos en apartados de correos o pagar un anuncio en un peri\u00f3dico local que no puede ser visto por un cliente potencial realmente interesado en sus productos o servicios.<\/span><\/p><p><span style=\"font-weight: 400;\">Veamos qu\u00e9 es el SEO local, c\u00f3mo funciona, las posibles \u00e1reas de aplicaci\u00f3n y c\u00f3mo <strong>puede acelerar el crecimiento de un negocio local peque\u00f1o (o grande).<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a32de4 elementor-widget elementor-widget-heading\" data-id=\"5a32de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfDe qu\u00e9 trata el SEO local?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b33ae elementor-widget elementor-widget-text-editor\" data-id=\"c7b33ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El SEO local es el<strong> proceso de optimizaci\u00f3n para los resultados del motor de b\u00fasqueda local<\/strong>. Si el SEO, por definici\u00f3n, es el conjunto de optimizaciones en el sitio y fuera del sitio destinadas a <a href=\"https:\/\/cosmicwebmarketing.com\/descubre-como-posicionar-tu-marca-con-seo\/\">mejorar el posicionamiento en motor de b\u00fasqueda de un sitio web<\/a>, el SEO local puede definirse como su contraparte en una clave local.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c50aee9\" data-id=\"c50aee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-879cb95 elementor-widget elementor-widget-image\" data-id=\"879cb95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12291072_Wavy_Tech-21_Single-04-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5291\" alt=\"\" srcset=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12291072_Wavy_Tech-21_Single-04-768x768.jpg 768w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12291072_Wavy_Tech-21_Single-04-300x300.jpg 300w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12291072_Wavy_Tech-21_Single-04-1024x1024.jpg 1024w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12291072_Wavy_Tech-21_Single-04-150x150.jpg 150w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12291072_Wavy_Tech-21_Single-04-1536x1536.jpg 1536w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12291072_Wavy_Tech-21_Single-04-2048x2048.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72aa011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72aa011\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8bca2f\" data-id=\"f8bca2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85534a1 elementor-widget elementor-widget-text-editor\" data-id=\"85534a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El SEO local se refiere a <strong>t\u00e9cnicas de optimizaci\u00f3n<\/strong> que favorecen un buen posicionamiento despu\u00e9s de una llamada \u00abb\u00fasqueda local\u00bb, es decir, una <strong>b\u00fasqueda realizada para una ubicaci\u00f3n o \u00e1rea de inter\u00e9s espec\u00edfica<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Con la introducci\u00f3n de la b\u00fasqueda universal, Google comenz\u00f3 a mostrar, en una sola p\u00e1gina, los resultados de la b\u00fasqueda web junto con los resultados de b\u00fasqueda de sus motores verticales: Noticias, Videos, Im\u00e1genes y Mapas.<\/span><\/p><p><strong>Los motores de b\u00fasqueda devuelven resultados relevantes basados \u200b\u200ben la ubicaci\u00f3n actual del usuario que realiz\u00f3 la b\u00fasqueda.<\/strong><\/p><p><span style=\"font-weight: 400;\">Cuando un usuario escribe una consulta local, por ejemplo, \u00abdentista de Mil\u00e1n\u00bb, Google tender\u00e1 a mostrar los resultados de la pr\u00e1ctica dental m\u00e1s cercana al usuario, teniendo en cuenta la posici\u00f3n del investigador.<\/span><\/p><p><span style=\"font-weight: 400;\">Desde un punto de vista t\u00e9cnico, esto sucede a trav\u00e9s del algoritmo de Google Pigeon que fue dise\u00f1ado y lanzado para vincular el algoritmo de b\u00fasqueda local de Google con el algoritmo web, con el objetivo de mejorar los par\u00e1metros de clasificaci\u00f3n basados \u200b\u200ben la distancia y posici\u00f3n del usuario que realiza la b\u00fasqueda.<\/span><\/p><p><span style=\"font-weight: 400;\">Google Pigeon ha reducido el radio de b\u00fasqueda favoreciendo a las empresas m\u00e1s cercanas a la ubicaci\u00f3n f\u00edsica del buscador.<\/span><\/p><p><span style=\"font-weight: 400;\">En t\u00e9rminos simples, la optimizaci\u00f3n de SEO en clave local servir\u00e1 para dar visibilidad a las empresas locales despu\u00e9s de una consulta geolocalizada: cuando un usuario escribe una consulta como \u00abrestaurante Mil\u00e1n\u00bb, el sitio tendr\u00e1 una mayor visibilidad optimizada localmente, lo que aumentar\u00e1 las visitas a sitio y por lo tanto posibles conversiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04334df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04334df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a429cd6\" data-id=\"a429cd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9603c09 elementor-widget elementor-widget-image\" data-id=\"9603c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12083278_Wavy_Bus-11_Single-12-1-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5237\" alt=\"Seo optimization vector concept metaphor\" srcset=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12083278_Wavy_Bus-11_Single-12-1-768x768.jpg 768w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12083278_Wavy_Bus-11_Single-12-1-300x300.jpg 300w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12083278_Wavy_Bus-11_Single-12-1-1024x1024.jpg 1024w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12083278_Wavy_Bus-11_Single-12-1-150x150.jpg 150w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12083278_Wavy_Bus-11_Single-12-1-1536x1536.jpg 1536w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/12083278_Wavy_Bus-11_Single-12-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6efb956\" data-id=\"6efb956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6e9111 elementor-widget elementor-widget-heading\" data-id=\"f6e9111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 el SEO local es importante: todos los beneficios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9dc82 elementor-widget elementor-widget-text-editor\" data-id=\"7d9dc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La principal ventaja es obtener visibilidad en l\u00ednea y estar en condiciones de interceptar:<\/span><\/p><ul><li style=\"font-weight: 400;\"><p><b>Usuarios que ya conocen su negocio:<\/b><span style=\"font-weight: 400;\"> es importante que su sitio se muestre en serp en el cuadro Gr\u00e1fico de conocimiento y en Google Maps para que sus usuarios puedan encontrar sus datos de contacto. Quiz\u00e1s un usuario ya conoce su negocio, pero no conoce su n\u00famero de tel\u00e9fono o direcci\u00f3n. Si han optimizado su sitio web correctamente, estos datos de posici\u00f3n se pueden encontrar f\u00e1cilmente a trav\u00e9s de los motores de b\u00fasqueda.<\/span><\/p><\/li><li style=\"font-weight: 400;\"><b>Usuarios que no conocen su negocio:<\/b><span style=\"font-weight: 400;\"> lo que es m\u00e1s importante, los usuarios a menudo no conocen su negocio y cuando buscan en t\u00e9rminos de Google como \u00abpizzer\u00eda\u00bb, \u00ababogado\u00bb o \u00abdentista en Mil\u00e1n\u00bb, aparecen en serp en los mapas de Google aumenta la probabilidad de que entre en contacto y adquiera nuevos clientes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5025a55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5025a55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d7cc0f\" data-id=\"7d7cc0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e6ff3 elementor-widget elementor-widget-heading\" data-id=\"c3e6ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tipo de empresas necesitan SEO local?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae90130 elementor-widget elementor-widget-text-editor\" data-id=\"ae90130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cualquier negocio que algunos o todos sus clientes obtengan localmente debe considerar el SEO local. Un campo de aplicaci\u00f3n inmediatamente comprensible es el sector tur\u00edstico.<\/span><\/p><p><span style=\"font-weight: 400;\">La promoci\u00f3n local es de vital importancia para hoteles, atracciones tur\u00edsticas y restaurantes: para un turista \u00abperdido\u00bb, sin darse cuenta de todas las oportunidades de entretenimiento que se ofrecen en un \u00e1rea geogr\u00e1fica determinada, los motores de b\u00fasqueda son a menudo el \u00fanico medio de informaci\u00f3n utilizada<\/span><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n es necesario calcular que, hasta la fecha, los hoteles y otras instalaciones de alojamiento similares reciben una gran parte (si no la mayor\u00eda) de las reservas a trav\u00e9s de la web, tanto a trav\u00e9s de sitios web propietarios como a trav\u00e9s de plataformas de terceros (Reservas, TripAdvisor, etc).<\/span><\/p><p><span style=\"font-weight: 400;\">Y es precisamente en el caso de las reservas a trav\u00e9s de un sitio web propietario, ventajoso porque no hay comisiones aplicables de terceros, que el SEO local juega un papel fundamental: posicionar su sitio para una ubicaci\u00f3n espec\u00edfica contribuir\u00e1 a obtener una gran visibilidad y posibles mejoras en las conversiones.<\/span><\/p><p><span style=\"font-weight: 400;\">No es casualidad que pr\u00e1cticamente todas las actividades relacionadas con el turismo hayan implementado estrategias locales durante a\u00f1os para mejorar la visibilidad de sus negocios, creando as\u00ed una saturaci\u00f3n que podr\u00eda dificultar cada vez m\u00e1s que las SERPs inicien nuevos negocios.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Otros tipos de empresas locales, que operan en extensiones territoriales bien definidas, pueden beneficiarse enormemente del SEO local.<\/span><\/p><p><span style=\"font-weight: 400;\">Pr\u00e1cticamente si tienen una direcci\u00f3n f\u00edsica en una ciudad y espera que la gente venga a su tienda u oficina, debe invertir en SEO local.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95b1492 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95b1492\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44b3182\" data-id=\"44b3182\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce1c199 elementor-widget elementor-widget-heading\" data-id=\"ce1c199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategias de SEO para promoci\u00f3n local<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96a3d28 elementor-widget elementor-widget-text-editor\" data-id=\"96a3d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para mejorar la posici\u00f3n de uno en una b\u00fasqueda local, se deben utilizar estrategias tanto dentro como fuera del sitio.<\/span><\/p><h3><b>On site<br \/><\/b><\/h3><p><span style=\"font-weight: 400;\">Desde el punto de vista in situ, la selecci\u00f3n de las palabras clave correctas y la creaci\u00f3n de contenidos en profundidad y detallados permitir\u00e1n obtener un excelente rendimiento en los resultados de b\u00fasqueda.<\/span><\/p><h3><b>Off site<\/b><\/h3><p><span style=\"font-weight: 400;\">Con respecto a las estrategias fuera del sitio, es necesario utilizar la funci\u00f3n My Business (anteriormente Google Places). Al suscribirse a Google My Business, ser\u00e1 posible completar un formulario relacionado con su empresa, que incluye el n\u00famero de tel\u00e9fono, la direcci\u00f3n completa, las horas diarias y la direcci\u00f3n del sitio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69015f7\" data-id=\"69015f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa702a elementor-widget elementor-widget-image\" data-id=\"afa702a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/13744794_Mar-Business_2-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5285\" alt=\"\" srcset=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/13744794_Mar-Business_2-768x512.jpg 768w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/13744794_Mar-Business_2-300x200.jpg 300w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/13744794_Mar-Business_2-1024x683.jpg 1024w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/13744794_Mar-Business_2-1536x1024.jpg 1536w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2023\/02\/13744794_Mar-Business_2-2048x1366.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d84eac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d84eac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7a5027\" data-id=\"f7a5027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab592c elementor-widget elementor-widget-text-editor\" data-id=\"fab592c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tambi\u00e9n desde un punto de vista externo, SEO Link Building (proveniente de fuentes autorizadas y pertinente a nuestro sector) definitivamente es muy importante en el ranking local. Ponerse en contacto con personas influyentes o crear contenido de excelente calidad en el sitio web de la empresa estimular\u00e1 el intercambio, creando enlaces entrantes que resultan ser \u00fatiles.<\/span><\/p><p>Si est\u00e1s buscando posicionar tu sitio web en motores de b\u00fasqueda, consider\u00e1 los servicios de nuestra <a href=\"http:\/\/cosmicwebmarketing.com\">agencia de marketing digital<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-396e46dd elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"396e46dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13609117\" data-id=\"13609117\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10535b47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10535b47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5382e70e\" data-id=\"5382e70e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26e57497 elementor-widget elementor-widget-image\" data-id=\"26e57497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"119\" src=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2021\/02\/Logo-CosmicWeb.png\" class=\"attachment-large size-large wp-image-35\" alt=\"\" srcset=\"https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2021\/02\/Logo-CosmicWeb.png 550w, https:\/\/cosmicwebmarketing.com\/wp-content\/uploads\/2021\/02\/Logo-CosmicWeb-300x65.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1d91cf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6a1d91cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"+5491160105755\"> (+54 9) 11 6010-5755<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"mailto:hello@cosmicweb.com.ar\"> hello@cosmicweb.com.ar<\/a> <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-location-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nu\u00f1ez 3400 Ciudad Aut\u00f3noma de Buenos Aires<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d10a elementor-widget elementor-widget-image\" data-id=\"70d10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cosmicwebmarketing.com\/google-partnerpartner-svg\/\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6baf6b3 elementor-widget elementor-widget-heading\" data-id=\"6baf6b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">MAPA DEL SITIO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5c1ebc elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1f5c1ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cosmicweb.com.ar\/posicionamiento-seo-para-empresas\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Posicionamiento<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cosmicweb.com.ar\/casos-de-exito-de-posicionamiento-web\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Casos de \u00e9xito<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/nosotros\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nosotros<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/servicios\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Servicios<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/contacto\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contacto<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-242874dc\" data-id=\"242874dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cae27d5 elementor-widget elementor-widget-heading\" data-id=\"7cae27d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SIGUENOS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc17535 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"dc17535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-animation-pop elementor-repeater-item-3ebe35e\" href=\"https:\/\/www.facebook.com\/cosmicwebdisenio\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-animation-pop elementor-repeater-item-60bb2c0\" href=\"https:\/\/twitter.com\/CosmicWebDesign\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-pop elementor-repeater-item-3f1b18c\" href=\"https:\/\/www.instagram.com\/cosmicwebseo\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-pop elementor-repeater-item-cb75aad\" href=\"https:\/\/www.youtube.com\/channel\/UCl-lxIaHlTL327iu52WwDqg\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eed10b8 elementor-widget elementor-widget-wp-widget-custom_html\" data-id=\"2eed10b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-custom_html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"textwidget custom-html-widget\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39aaf2f7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39aaf2f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22d3b85a\" data-id=\"22d3b85a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510a5d6c elementor-widget elementor-widget-heading\" data-id=\"510a5d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00a9 CosmicWeb Todos los derechos reservados<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45e61d2c\" data-id=\"45e61d2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233397c elementor-widget elementor-widget-heading\" data-id=\"233397c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Made with <span style=\"color: #ff0000\"><img decoding=\"async\" class=\"emoji\" alt=\"\u2764\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/2764.svg\"><\/span> by AWA STUDIOS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el SEO Local? El SEO local permite posicionar una empresa en los motores de b\u00fasqueda para que sea visible para los clientes potenciales cuando realizan b\u00fasquedas locales de los productos y servicios que vendes. Ofrece un enfoque de marketing en l\u00ednea muy espec\u00edfico: no es como abandonar folletos en apartados de correos o [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5685,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":16,"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":5892,"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/posts\/195\/revisions\/5892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/media\/5685"}],"wp:attachment":[{"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cosmicwebmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}