Positioning in Google for SMBs
A good SEO strategy is essential not only for large companies but also for SMEs. Today we will see how to structure it starting from the basics. The importance acquired by SEO in recent years has led many people to cover an almost “mystical” aura that translates as search engine optimization.
Not surprisingly, some consider its understanding to be the exclusive prerogative of an SEO agency and webmaster. In reality, it is also possible for small businesses to develop an effective SEO strategy, without having to resort to outside help.
Creating brand awareness through better positioning
One of the hidden benefits of ranking high in the SERP is to create greater brand awareness (brand consciousness). Users are more likely to trust a brand when it appears in the top results than when they search for a term instead of brands that do not have a good web presence.
SMEs that need to generate recognition for their brand (both to be known locally and to expand nationally) should invest in SEO and get top rankings for terms related to their business. Today, search engines play a crucial role in building or destroying brand recognizability.
Stay in sync with the latest developments
The search engine industry is one of the fastest-growing sectors in the world. The rules constantly change, and staying in sync with the latest updates is a great benefit. Professionals can give you tips to take in an ever-changing industry.
Let’s take the example of two comparable companies. One of them has a search engine-optimized website and the other has a non-optimized web presence.
Being two similar companies, which one will be more successful according to you? Which company will attract more customers and which company will grow faster? Don’t underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing, you should start as soon as possible in order not to miss the great opportunities that the web offers. If your competitors are not doing SEO, this is your chance to differentiate yourself and take a step forward with digital marketing for SMEs.
SEO helps to create a better and more user-friendly site
For starters, SEO will help you improve your site: faster and more user-friendly. Despite its name, Search Engine Optimization, SEO is not just about search engines, it is user-centric. When users are satisfied with the content of a website, search engines notice it. Following good on-page SEO techniques will improve the user experience and this will create a number of benefits in both the short and long term.
What must you do to obtain these benefits?
First of all, you need a website. This may seem strange, but it’s a fact that many companies still don’t have a website. A recent Google survey states that companies that use the web are likely to grow 40% faster than other companies.
Secondly, you must rely on an SEO specialist. You should consider it as an investment and not as a cost. Remember that all the advantages of SEO mentioned above are not the result of a cost, but the result of a precise investment. Having an optimized website is the absolute minimum these days.
Optimize local references
Local SEO is often considered a niche, a small part of an SEO strategy. However, studies show that one in four researchers integrates results that take geographic criteria into account and thus modify the results in the SERP. This trend is mainly due to mobile browsing via mobile devices.
Local SEO optimization of a website allows it to rank for queries that generate qualified traffic while reducing competition. Local SEO involves creating a Google My Business account. With your company’s real identity card, you can set up your address, phone number, businesses, services, brief description and news, and opening hours. Setting up a Google My Business account is very simple. Obviously, it is also possible to optimize your website. Do not hesitate to include mentions of your geographical area on your page and your titles or even make dedicated pages if you have several establishments.
Work your authority on the web as an SME
The notoriety of your brand or your website also plays a role in web referencing. For search engines, notoriety comes through external links, and backlinks. These links on another site point to yours. This is a sign that your website is relevant and can meet the needs of Internet users. Working your net linking serves your SEO well.
By sharing qualitative content with your target, you can get links that will make you shine in the eyes of Google. Infographics, blog articles, videos, tools… all media are allowed to get good SEO results. Be legitimate in your industry by adopting a tone and editorial line that suits your brand. It not only improves your positioning but also optimizes your conversion rate.
SMEs have at their disposal a unique lever of growth and visibility with natural referrals. By being accompanied by an expert SEO agency, you can set up a lead acquisition channel and make a long-term investment. Good SEO practices are inseparable from an SEO audit and a tailored SEO strategy.