Get reviews for your geolocation in Google my Business

A good portion of searches performed on Google show results by location. The SEO software company SEOMoz (now just Moz) has conducted a study on how users look at Google’s SERP (Search Engine Results Page) and discovered that the eye gravitates strongly toward Google My Business listings.

For this reason, the optimization activity called “local SEO” has great relevance today. It is carried out through the optimization of the Google My Business page, the free Google service that needs to be registered to appear in local results, which is mainly carried out by rules similar to “traditional” SEO. Other factors are also important for local SEO, such as the number of citations (NAP presence: business Name + Address + Phone number on other sites and local directories) and the number of user reviews.

Online reviews play a very important role for online customers. Having reviews is an aspect that plays an important role as any other strategy for digital marketing campaigns. But where should you start to gain control and make the most of the consumer’s voice?

Google My Business

In Google Maps results, our reputation is enhanced by reviews and star ratings, as well as in Google Local Pack, results that are displayed when users perform a local search.

A study involving 30,000 sites showed that investment in reviews contributed to an increase in organic traffic from 5,500 to 8,000 in nine months. With this, we know that reviews are the most important factor. They help us determine where companies show up in search results. We know that Google My Business is the source that companies rely on the most for reviews.

But what do you need to do? In addition to carefully examining customer service and developing the best possible product, there are additional steps available to get the most out of Google My Business.

Let’s start with the basics: you need to set up a Google My Business profile:

  • Go to
  • Select or create the Google account you want to associate with your business.
  • Enter the name and address to search for your business.
  • Click on the location.
  • Click “Send me the code”. Google should verify the physical location of the business. This is the easiest way to proceed.
  • Add high-quality photos to your profile, focus on those aspects of the business and products that can work most effectively through visuals.
  • Update all fields and descriptions with the same care that you apply to your website.

You will now need to encourage customers to leave a review and the most effective way to do this is to provide them with a direct link to where they can review the activity.

  • Integrate the link for Google My Business reviews into email marketing campaigns. Use the link in the email signature to ask customers to leave a review.
  • Segment the audience and look for a correlation between measurable interactions and customer lifetime value and ask for reviews from those who are most likely to be long-term customers.
  • Make part of the training teach all customer service staff to solicit a review from customers, especially when customers appear to be satisfied.
  • If it is not possible to provide a direct link, create ready-made materials to teach customers how to leave reviews.
  • Write personal emails to request a review. The context of the personal email should make it clear that the email is not sent in a series.

Industry-specific review sites

While industry-specific review sites do not directly affect star ratings in Google Maps and Google local search results, they do affect search result rankings, and star ratings in non-local search results are often visible before they are clicked.

In addition, 97% of customers say they are influenced by reviews. The most irritated or angry customers are those most likely to leave a review and this could seriously damage the brand’s reputation.

Industry-specific review sites are sites created for or generally used within, detail sectors, such as Yelp for restaurants and TripAdvisor for hotels.


You can use the suggestions mentioned above for Google My Business reviews and apply them to these other platforms as well. You can find a list of industry-specific review sites by searching Google:

It is important to decide which review sites to send to customers. If you feel it is important to send customers a wide range of review sites to avoid being unrepresentative on some sites, we recommend that you do not overload customers with too many options.


Sitios de revisión de productos

Los sitios de revisión de productos son sitios de terceros diseñados para ayudar a las empresas a obtener reseñas mientras las miran con precisión.

De estos, Trustpilot es probablemente un punto de partida importante, una especie de Yelp para la revisión de productos, en gran parte porque Google confía en ellos hasta el punto de incluir sus calificaciones de productos en los anuncios de Google Shopping.

La plataforma es “abierta”, lo que significa que las reseñas no son modificadas o moderadas por alguien para dar a las marcas un voto parcial, por lo que es probable que influyan positivamente tanto en la percepción de la marca y puedanl mejorar el posicionamiento web en los motores de búsqueda.

A muchas empresas les preocupan las reseñas, sobre todo porque tienen la idea de que las reseñas negativas van a arruinar la imagen perfecta y consecuentemente van a arruinar todo su negocio. Es un miedo real. Los visitantes de las páginas de productos que leen e interactúan con las reseñas en línea tienen una tasa de conversión más alta del 58%. Cuando un sitio cambia de cero reseñas a 30, el aumento de pedidos puede aumentar en un 25%. 100 reseñas pueden conducir a un aumento del 37%.